A website can reach potential customers that word-of-mouth or social media cannot. With a new website, you can —
A website is a digital marketing tool. It should (1) attract viewers and (2) lead these viewers to becoming customers. Using a secure website, you can also confidently and ethically collect customer emails and phone numbers.
A professionally-designed website can present your business as trustworthy, especially if it is updated frequently.
Make the most of your website: make announcements, provide updates, advertise special deals, and run promotions.
Depending on your business model, your website can be integral in making the actual sale, such as ordering or purchasing through a secure payment gateway or scheduling an appointment.