Small Business Websites

Your website should be clear and concise as possible, both in content and purpose. Every element — words and graphics — should bring the viewer along for them to make a clear decision. Everything should persuade the viewer to do what you want them to do … Call, Schedule, Order, Buy, or whatever makes sense for the success of your website. A focused website compels the viewer to do something specific. Be clear in what you want from them.

Your website only gets a couple of seconds — sometimes just milliseconds — to grab and retain the attention of the viewer. That’s why each page must be optimized for fast page loading. Pictures, photos, videos and any other graphic need to be optimized for the web and used as sparingly as possible. This is especially true for mobile devices, as people are using their smart phones more and more. In web design, less is more.

If your website cannot be easily found, then your well-designed website won’t be effective at all. Therefore, the pages of your site need to be optimized for search engine results. And your site ought to have many links: pointing to it, pointing from it, and pointing within it. Google and other search engines like to rank websites (1) that are fast downloading, (2) that are mobile-friendly, and (3) that have many quality links (to, from, and within).