Digital marketing refers to the promotion of products, services, or brands using various digital channels, such as social media, search engines, email, websites, and mobile apps. The goal of digital marketing is to reach and engage with potential customers online to drive traffic to a website. By leveraging digital technologies, businesses can connect with their target audience in real-time, measure the effectiveness of their marketing efforts, and adjust their strategy accordingly to achieve their marketing objectives.
Don’t let the thought of “blogging” throw you off. A blog is just a way to categorize and tag articles on a topic. For a business — even a brick-and-mortar one — can use a blog to help improve their online presence, attract new customers, and establish themselves as industry thought leaders. In most cases, the blog articles can be re-purposed for marketing emails and social media posts (see below).
Email is not dead. Far from it. An important tool for businesses, email allows them to communicate directly with their customers and keep them engaged with the brand. By building an email list and sending regular newsletters and updates, businesses can stay top-of-mind with their customers, driving more traffic to the business’s website. With the ability to track open rates and click-through rates, businesses can measure the effectiveness of their email campaigns.
Utilizing several social media accounts can help augment a business’s website by expanding its reach and engagement with a wider audience. Businesses can share content, promote services, and interact with clients in real-time. Additionally, by linking back to the business’s website from social media accounts, businesses can drive traffic to their website and improve their search engine rankings.
Google Business Profile posts, Facebook, LinkedIn, Instagram, Twitter — all of these can be used by a small business to promote their business and their website. Use the social media platforms that best fit your needs.