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Digital Marketing tools
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digital marketing

What is digital marketing?

Digital marketing refers to the promotion of products, services, or brands using various digital channels, such as social media, search engines, email, websites, and mobile apps. The goal of digital marketing is to reach and engage with potential customers online to drive traffic to a website. By leveraging digital technologies, businesses can connect with their target audience in real-time, measure the effectiveness of their marketing efforts, and adjust their strategy accordingly to achieve their marketing objectives.

Getting Found: Search Engine Optimization

SEO is the practice of improving the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the visibility of a website in search engine results pages (SERPs) and drive more organic (unpaid) traffic to the site. This is achieved by optimizing various aspects of the website, including content and structure, to make it more appealing to search engine algorithms.

Blogging For Business: Establish Your Expertise

Don’t let the thought of “blogging” throw you off. A blog is just a way to categorize and tag articles on a topic. For a business — even a brick-and-mortar one — can use a blog to help improve their online presence, attract new customers, and establish themselves as industry thought leaders. In most cases, the blog articles can be re-purposed for marketing emails and social media posts (see below).

So, by publishing relevant high-quality content, businesses can drive more traffic to their website and improve their search engine rankings, ultimately leading to increased conversions.

Email Marketing: Engaging Your Customers

Email is not dead. Far from it. An important tool for businesses, email allows them to communicate directly with their customers and keep them engaged with the brand. By building an email list and sending regular newsletters and updates, businesses can stay top-of-mind with their customers, driving more traffic to the business’s website. With the ability to track open rates and click-through rates, businesses can measure the effectiveness of their email campaigns.

Integrating Social Media Into Your Website

Utilizing several social media accounts can help augment a business’s website by expanding its reach and engagement with a wider audience. Businesses can share content, promote services, and interact with clients in real-time. Additionally, by linking back to the business’s website from social media accounts, businesses can drive traffic to their website and improve their search engine rankings.
Google Business Profile posts, Facebook, LinkedIn, Instagram, Twitter — all of these can be used by a small business to promote their business and their website. Use the social media platforms that best fit your needs.

Geting Started Today

Some kind of additional digital marketing makes sense for small businesses to overall improve their online presence. Contact me today about which digital marketing tools would help your business.

Get Found

Reach a wider audience through the power of digital marketing.
search engine optimization

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